Lenovo Legion
Stylish Inside Savage Outside
In 2020, Lenovo Legion’s ambitions were to continue the momentum of their successful entry in the PC gaming market. But the people they’re striving to connect with, competitive gamers, are a notoriously demanding and savvy audience. They won’t put up with promises, they want power and durability at their fingertips.
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INCREASE IN LENOVOLEGION INTEREST
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YEAR OVER YEAR INCREASEIN SALES
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OVERALL LIFTTO PURCHASE INTENT
The 360 campaign featured Lenovo’s partnership with Apex Legends as the official PC and Monitor sponsor of The Apex Legends Global Series. Pairing one of the hottest online games with the most savagely stylish computers ever? A one two punch the global gaming community could not ignore.
Esports Insiders Best Esports advertising campaigns of 2020.
The good news was the line of Legion gaming PC’s were their most powerful and sophisticated ever. The ultimate expression of their Stylish Outside Savage Inside marketing platform.
Feel Blown Away
To capture the hearts of minds of our audience, we took that product positioning and turned it into an invitation for gamers everywhere to unleash their powerful potential.
